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At the tail end of the unicorn craze, Kellogg introduces its Unicorn Cereal to American markets

Natasha Blakely
Battle Creek Enquirer
Kellogg Co. introduced Unicorn Cereal to the American market at the beginning of March 2018.

Eating unicorn has become a lot easier than spotting one, thanks to the Kellogg Co.

Months after unicorn-themed everything started giving way to mermaid-themed items, Kellogg has introduced its Unicorn Cereal to the American market.

The cereal has been available in stores nationwide as part of a limited-edition run since the start of March. Think of it as a way to get trendy photos of unicorn-themed food onto your social media accounts without the fuss of laborious cookie recipes or the expense of specialty coffee.

As Unicorn Froot Loops, the cereal has been available in Germany since July and in the United Kingdom since September.

"The cereal drove significant excitement, and there continues to be an increase in unicorn food and products in the U.S., so we launched Kellogg’s Unicorn cereal," said Chris Stolsky, associate director of morning foods marketing at Kellogg.

But, while the cereal technically debuted in Europe first, the version available in the U.S. is a vastly different product.

More: Why the unicorn food trend just won't die

The European cereal is a variation of Froot Loops. It tastes different from the U.S. Unicorn Cereal and is differently colored, despite the similarities in the packaging.

U.S. Unicorn Cereal has blue loops instead of yellow and has "white, sparkly crunchlets" that "bring an extra dose of magic to the breakfast table," Stolsky said. 

The flavor of the U.S. Unicorn Cereal is "magic cupcake," which tastes a lot like a vanilla cupcake.

Early 2018 seems to be unicorn season for cereal brands. Last month, General Mills introduced a unicorn marshmallow to its Lucky Charms lineup.

You can find out where the cereal is available for purchase through Kellogg's website.

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Contact Natasha Blakely at (269) 223-0114 or nblakely@battlecreekenquirer.com. Follow her on Twitter at @blakelynat.